Businesses create employer brands to differentiate themselves from other organizations and to show candidates why their business is a good place to work. Your brand doesn’t have to be complicated or expensive to create, it just needs to be genuine.

1. Define what makes you different.
2. Create a culture that employees want to talk positively about – your employees are your best ambassadors and their word of mouth can help you recruit fantastic candidates.
3. Treat your candidates with respect – having a positive recruiting experience can show a candidate how you treat your employees.

Take your employer brand and use it as a unique recruitment tool and don’t forget that humble bragging about your team is encouraged.

Post by: Lynn McIlwee