Brand Manager

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Job ID:

22361

Location:

London, UK 
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Job Views:

351

Employment Type:

Full time

Posted:

01.07.2019
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Position Title:

Brand Manager

Job Description:

Reporting to the Marketing Manager, the Brand Manager for Strongbow will be responsible for guiding the UK's undisputed number one cider Strongbow through a critically important brand transformation. The Brand Manager will take the lead in shaping and delivering the brand's innovation strategy and support in delivering ground-breaking campaigns that will make the brand (even more) relevant to both our target and volume audiences. The Brand Manager will also play a role in developing the yearly commercial plan as well as leading the development and delivery of the commercial plan and BTL activities (with a focus on the Off Trade channel).

This pivotal role will place you at the Core (yes core!) of our Cider Business. With your strong communication skills and ability to interact with and influence a broad range of stakeholders, you will be empowered to develop and drive highly ambitious marketing programmes. Using superior consumer and market insight, you will have the confidence to be creative, bold and innovative in your approach to drive impactful through the line communications programmes.

Job Requirements:

Engaging and pragmatic, those characteristics, along with your proven consumer understanding, will be perfect for setting clear strategic direction for the brand, often taking on the mantle of a project manager. If this sounds like you then apply today!

Heineken UK

Heineken UK jobs
3 – 4 Broadway Park South Gyle Broadway Edinburgh EH12 9JZ
Edinburgh, United Kingdom

Web Site: https://jobs.heineken.co.uk/