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Brand & Marketing Manager
New Orleans, LA, US
$25,000 to $45,000 + benefits per year
Brand & Marketing Manager
Come work with an awesome team doing something you actual enjoy. We have a grueling application process because we want to be sure that we only hire highly-qualified people who love craft beer. We design and build great beer equipment, and we love doing it.
This position is great for a creative and analytical person with a passion for craft beer. You will manage Craft Kettle’s brand as well as plan and direct our marketing and advertising activities. More specifically, this role is responsible for developing and maintaining our company’s brand identity expressed through our logos, graphics, and copy as well as managing our marketing activities through online and print advertising, event and conference planning, and social media interactions.
manage the organization’s online and social media activities, including efforts to build a positive reputation through online reviews, interactions, and activity
plan and prepare advertising and promotional materials and campaigns, and assess the effectiveness of such activities
develop and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires
develop and oversees the organization’s processes for maintaining contact with customers after each sale
plan events and conferences to build awareness of the organization’s mission, personnel, and products
help design, modify, and oversee the organization’s logos and graphics
produce or oversee the production of video and photographic materials to be used in our marketing and advertising campaigns
oversee product and packaging design and branding
manage the organization’s brand and marketing budget
assess the financial value of the organization’s brand and marketing activities
Initiative and Creativity: Plans work and carries out tasks without detailed instructions; makes constructive suggestions; prepares for problems or opportunities in advance; undertakes additional responsibilities; responds to situations as they arise with minimal supervision; creates novel solutions to problems; evaluates new technology as potential solutions to existing problems.
Job Knowledge/Technical Knowledge: Demonstrates knowledge of techniques, skills, equipment, procedures and materials. Applies knowledge to identify issues and internal problems; works to develop additional technical knowledge and skills.
High Work Standards / Attention to Detail: Sets and maintains high performance standards; pays close attention to detail, accuracy, and completeness; shows concern for all aspects of the job and follows up on work outputs; develops detailed procedures and ensure accuracy in documentation and data; carefully monitors gauges, instruments or processes; concentrates on routine work details; organizes and maintains a system of records.
Communication: Writes and speaks effectively, using conventions proper to the situation; states own opinions clearly and concisely; demonstrates openness and honesty; listens well during meetings and feedback sessions; explains reasoning behind own opinions; asks others for their opinions and feedback; asks questions to ensure understanding; exercises a professional approach with others using all appropriate tools of communication; uses consideration and tact when offering opinions.
Resource Management: Accesses and reviews standard budget reports as appropriate for the organization; creates yearly spending plan for all budget accounts; keeps appropriate records of organizational spending and tracks it against spending plan; reallocates resources as organizational change occurs. Regularly analyzes budget data to identify trends and improve the cost effectiveness of unit processes and practices; gathers and organizes credible data to make a business case for changes and additional resources.
Physical Demands: This position requires occasionally sitting, standing, walking, climbing, balancing, stooping, kneeling, crouching, crawling, use of his or her hands and fingers, reaching with hands and arms, and talking/listening; the employee will occasionally lift up to 50 pounds.
Vision: Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus.
Work Environment: The work environment is occasionally wet or humid (non-weather); includes working near moving mechanical parts, in high/precarious places; there may be potential fumes or airborne particles, toxic or caustic cleaning chemicals; occasional outdoor weather conditions; there is a potential risk of electrical shock.
CRAFT KETTLE CORE VALUES
People Matter: We value relationships and people. We operate with humility, with a customer-service focus, and with respect for all.
Team First: We achieve results as an interdependent team. We are supportive, responsive, flexible, and considerate in our interactions with one another. We partner with others both inside and outside of our organization because we share accountability for results and want to identify opportunities to learn from each other.
Long-term Thinkers: We analyze problems and potential solutions with a view for long-term growth and sustainability. We recognize the overall efficiency of all the organizations we work with is paramount in the long-term, and we prioritize the efficiency and effectiveness of the aggregate group over the short-term profit motives of our individual organization. We seek to add value to ensure the long-term viability of our organization.
Problem Solvers: We strive to correct and learn from our mistakes. We respond to problems in a timely fashion and seek to erase the impact of our mistakes. We track our past actions and prevent future repetition.
Bold Thinking: We act with an entrepreneurial spirit and promote effective and transformative ideas. We seek out new ways to solve old problems.
Starting salary between $25,000 and $45,000
Compensation commensurate with knowledge, skills, and experience
Access to the company's benefits packages, which currently include medical, vision, and dental insurance (50% EE / 25% FAM); 4% 1:1 401k match; holidays, paid time off; sick leave, company cell phone and computer.
past experience developing and implementing creative and effective social media strategies
technical understanding and experience with online advertising strategies with google and facebook ads
strong artistic and technical ability to design and layout advertising content using the Adobe software suite
strong understanding of logo and graphic design
ability to plan and organize large events
professional and personable; can communicate well with customers over the phone, via e-mail, and in-person.
*** If you do not have all of the “must-haves” above but feel you are uniquely qualified for this position, please still apply.
graphic design experience
photo and/or video production and editing experience
web development and/or experience programming experience
product and packaging design and branding experience
any past experience working with craft breweries
Craft Kettle Brewing Equipment
1652 Religious St
New Orleans, LA, United States
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